Incredible landscape of Mt Kilimanjaro |  <i>Peter Brooke</i>


5 Easy Ways to Get Your Charity the Attention It Deserves

Want to raise the profile of your charity without spending a fortune on marketing? Want to maximize your fundraising without most of the funds being credited to the ‘admin’ line on the budget?

The digital landscape, along with exciting new fundraising initiatives such as Charity Challenges, have made it much easier for smaller charities to get the attention their cause deserves.

Make sure your charity is following the five tips below. If you need help with tip number five, get in touch today.


1) Always plan ahead

Create a marketing calendar and map out all your social media posts, email marketing, blogs, video content and public relations etc. I also highly recommend adding all fundraising activities and anything else you are involved in so you can manage your workload effectively. The more details you add to your marketing calendar, the better you manage your time. It will also prevent you from feeling overwhelmed and burn out.

2) Automate your work as much as possible

Do you have lots of manual and repetitive tasks? Automate them through Zapier and spend more time on your priorities such as fundraising. Zapier is a workflow automation tool that connects all your apps and you don't need to code. Manage your daily tasks more efficiently and streamline your workflow, saving time and boosting your productivity. Plus, it’s free to use with a ‘Free Forever’ account.

3) Apply for Google Ad Grants

Google Ad Grants helps charities attract more donations, recruit more volunteers and share their story with the right audience across the globe. It provides eligible charities US $10 000 of advertising dollars every month from Google Ads, an online advertising platform from Google. Australia is one of the eligible countries so don't miss out. Learn more about the criteria here.


Digital marketing refers to advertising online through channels such as search engines, websites, social media, email and mobile apps. It is the most cost effective marketing tactic for charities as it has a wide reach and you are able to target different audiences effectively. If you haven't done digital marketing before, there are many free online courses to learn from.


We operate Charity Challenges to help charities promote their cause and achieve their fundraising goals. Unlike other providers, we do not charge charities a fee to operate the challenges so all funds raised will go towards the charities.

Since 2013, we have organised more than 500 customised challenges and helped fundraise over $5 million for charities. When you partner with us, you receive fundraising and marketing support to help ensure your fundraising goal is achieved and your Charity Challenge is successful. 

We can operate your Charity Challenge anywhere in the world as we are powered by our parent company World Expeditions Travel Group, a pioneer in the adventure travel industry with 40+ years of experience.

Want to find out more? Get in touch.

That's 5 tips to help you get the most out of your budget this year!

Become a Charity Partner for Free

We are here to help you achieve your fundraising goals and promote your cause so all funds raised will go towards your charity.
Simply reach out to us to get started.